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InCo is a commercial insurance company. The company engages in three activities as follows:
1. Underwriting: This is the main activity of the company. It offers insurance policies to business of all sizes and types, which protect against most risks for these businesses (e.g., fire, theft, liability). It receives regular payments from clients in return for the insurance policies provided to them, and this revenue is known as premium income. The underwriting costs that InCo has include claims (i.e., when a client requests reimbursement for damage or loss under their policy) and operations (e.g., general administration, sales and marketing). The difference between the premium income and the underwriting costs is known as the underwriting profit. InCo sells the majority of its insurance policies through insurance brokers, who are independent sales agents offering a wide range of policies from many different insurance companies.
2. Investment: Insurance companies usually hold large sums of money aside to cover potential future claims from their clients. Rather than simply leaving the money alone, InCo invests the money in the markets to try to make further revenue. This revenue is known as investment income. The difference between the investment income and any associated costs (e.g., investment charges) is known as the investment profit.
3. Risk consulting: InCo offers a small consulting and advice service to large clients to help them reduce their overall business risk in return for a fee.
Over the last 3 years, InCo’s underwriting profit has been declining. Last year, InCo had a premium income of $700 million. Its claims cost represented 83% of premium income and its operations cost represented 20% of premium income. Therefore, InCo experienced an underwriting loss. Last year’s investment profit more than compensated for the underwriting loss. However, the investment profit also declined and is expected to decline further due to low interest rates and weak stock markets.
The CEO of InCo asks McKinsey to help him determine how InCo could improve its profits. In the first meeting, he informs you that he believes that little can be done to improve investment profit. The cost of underwriting operations seems to have increased over the last few years and claims cost has increased in line with premium income. He also states that the main idea of having a risk consulting business is not to make additional profits via earning fees, but to realise considerable indirect mutual benefits for InCo and its clients.